Having a website doesn’t mean your product will be automatically successful. To reach success you need effective advertising and that costs money, but there are several ways to promote your product for free. Here are 3 tips to get your website on top results of the search engines.
1. Website SEO
Promoting your website using SEO is not just free but also one of the most effective ways to gain traffic and a higher ranking.
Essential elements of a SEO strategy are keywords. The keywords you select should be added to the title, headings, content and meta description and preferably long-tailed keywords with low competition and high search frequency. If you struggle with finding suitable keywords you can use the Google keyword tool planner or Answer The Public to find the best options according to your specific market.
2. Content Marketing
It may be taken for granted but content marketing is a must when promoting a website.
It will generate relevant content for your audience and improve your SEO. To do content marketing you can blog, writing about topics that your audience might find interesting, but you can also produce videos, start a newsletter, create a podcast, and so on.
Needless to say, that for the content to be entertaining you need to know very well your audience, or it will be very hard to connect with it, so never underestimate this step.
3. Social Media Marketing
Creating a social media account and interacting with the customers is the best way to promote a product. Platforms like Facebook, Twitter, Instagram and LinkedIn have billions of users each, which proves that nowadays social media have a huge impact on our life, and mostly that everybody uses them.
But you need to know how to use them.
You have to post engaging content regularly and include links to your site.
You can use trending hashtags: there are online tools to research popular hashtags on Twitter and some of them might reveal pertinent with a topic concerning your company or your specific market.
Use a contest to draw attention to your brand: create a contest landing page on your website and promote it through social media to drive traffic to your site.
Finally, a very effective method is having customer testimonials, you can create a post using their quotes and share on social media their opinion, so your audience will be able to learn more about your business from the perspective of a customer that has actually bought and tried the product.
It’s easier than it seems
As you may have understood, you don’t necessarily need to spend money to promote your website, indeed these tips make it easy to improve your website and promote your business in the right way and through the right channels, even if you are not an expert. You won’t know until you try!
Keep reading to find out how to better your website even more: