Google is a business, so it necessarily has to constantly innovate its algorithm to improve the experience of its customers. That’s why you should always change your SEO strategy and adapt it according to the evolving of technology and of the users’ behaviors, so that they will be able to find your website in search engines.
Let’s see 3 of the most efficient SEO trends currently used.
1. Local SEO
Local SEO’s aim is to promote the business for local customers. In other words, is what allows your business to be found by customers that are physically close to your company. Local searches make the 46% of all Google searches, that’s one of the reasons why website localization is paramount.
To optimize the local SEO, you can encourage customers to review your business, optimize your site and make it mobile-friendly, as most local searches are done by mobile. You must update the main information of your business such as Name, Address, and Phone number and optimize Google My Business, Bing Places, and Apple Maps Listings
2. Voice Search
Voice Search is a technology that allows the user to use a voice command to perform a search on the Internet, a website, or an application, replacing the search bar. This is one of the elements that for sure is going to change the way the world interacts with search engines.
To optimize Voice Search you have to write conversationally, basically as if you were speaking to your users. It’s also helpful to answer users’ questions to get featured in zero position (the information Google offers at the very top of the search results), a question as a heading, and long-tail keywords in your content.
3. Improvement of your site’s loading speed
People are constantly on the go, they spend a lot of their time on the Internet, but they don’t really pay attention to every single thing they read and are accustomed to getting the information they are looking for fast. Believe it or not, if your site doesn’t load within 3 seconds, you are losing potential customers.
To improve the site speed, you have to optimize images and videos by reducing the file size of each individual media asset and limiting the number of total assets loaded on each page. You can also upgrade your hosting package and use a dedicated web hosting platform. There are many other factors that affect a website’s load speed, some of them require the expertise of a web development partner but it may be worth it, considering that websites are becoming more and more content-heavy and users have higher and higher expectations.
70% to 80% of users focus exclusively on organic results and ignore paid listings. So ultimately, investing in an SEO strategy that is constantly acquainted with the trends will allow your business to appear in the first ten results, boosting your amounts of leads and revenues.
If you are interested in the topic, here you can read more about SEO: