AZIMUTH GULF
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
Home Digital Trasformation

Localization: Here’s What Works (And What Doesn’t)

Nardino Di Marco by Nardino Di Marco
May 13, 2021
in Digital Trasformation, Internationalization, Translation Services
0
What is localization
https://www.linkedin.com/company/azimuth-international

Localization for your website, product, or marketing campaign can be one of the best choices when considering its Return on Investment, but only as long as it is done properly. In fact, while good localization expands your pool of potential clients and increases the international value of your brand, poor localization policies can lead to hardly fixable losses in reputation.

Here are some of the best and worst localization practices from major global brands:

DOs

Coca-Cola

Coca-Cola, with roughly 85% of total revenues coming from outside North America, is the global brand par excellence. The company has a long history of localization success, but one of their most notable exploits has to be their 2013-14 Share a Coke campaign. The idea was simple and yet incredibly effective: each coke bottle and can displayed the phrase “share a coke with [name]”. The Coca-Cola company adapted the campaign by using local names in every country. In China, as it is not respectful to address other people by using their first name, the slogan was localized by using “your colleague/friend/classmate” instead of the name.

Netflix

In recent years Netflix has known an explosive international expansion and it is now operating in more than 190 countries, with more than half of its subscribers outside the US, where the streaming platform was born.

Netflix’s localization team carefully selects for each country the most suited content and then operates an impressive work of subtitling, dubbing, and localizing it to appeal to the target audience. More recently, Netflix started to produce original content in 17 different markets.

DON’Ts

Orange

In 1994, the French telecom company Orange made an infamous localization mistake. When launching its new campaign, “The future’s bright…the future’s Orange”, the company failed to realize its political implications in Northern Ireland, where orange is associated with a controversial protestant organization called “the Orange Order”.  Needless to say, the campaign was a failure.

KFC

KFC’s localization fail in China is one of the most studied cases of superficial approach to translation and cultural differences. When the fast-food chain launched its franchise in China in the 1980s their localization team failed to convey the catchphrase “fingerlickin’ good” in the local language. The result? The translated slogan read as “eat your fingers off”, miles away from the intended meaning of the original.

Even if KFC survived the incident, this story shows how businesses should take content localization seriously if they care about their image.

localization for global businesses

Localization: Get New Leads, Fast! 

High-quality localization for your product, website, e-commerce, or marketing campaign is the ultimate weapon to increase visibility and attract new potential clients.

Multilingual websites rank higher on Google, and international customers are more likely to buy your service if it is advertised in their own language.

We are ready to support your localization process by offering a fully customized solution for your needs. At Langpros, we rely on a network of over 5000 language professionals operating in more than 200 languages, and we strive to meet the expectations of the client for every project you entrust us with.

Contact us today at [email protected] for a personalized quote.

Did you know any of the localization wins and fails we mentioned in the post? Did we miss any other winning international strategy? Let us know in the comments below!

 

Tags: Localization

Related Posts

What to translate for a crypto localization strategy?
Blog

What to translate for a crypto localization strategy?

May 12, 2022
video image
Blog

Using your video content in other markets

April 21, 2022
Cryptocurrency Localization (aka translation) Strategy
Blog

Cryptocurrency Localization (aka translation) Strategy

April 15, 2022
colours
Blog

Localization strategies for your business

April 12, 2022
“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai
Blog

“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai

April 5, 2022
arabic lanterns
Blog

Arabic Language-Speaking Countries

March 31, 2022

POPULAR POSTS

  • remote interpreting

    Hybrid Interpreting: the new way of translating in real-time?

    0 shares
    Share 0 Tweet 0
  • What to translate for a crypto localization strategy?

    0 shares
    Share 0 Tweet 0
  • Blockchain Technology Lands in the Localization Business

    0 shares
    Share 0 Tweet 0
  • Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • Middle East Digital Health Forum 2022

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf Magazine

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
Menu
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
  • Translation Services
Menu
  • Translation Services

AZIMUTH BOARD

© 2022 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets

© 2021 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version