Copy…what? Copywriting might not be as well-known as other forms of writing, such as novels or poetry, but it is, in fact, much more pervasive. Even now, you are reading a piece of copywriting.
But what is copywriting, exactly?
Ever since the dawn of content marketing, copywriters have been helping companies communicate with their potential clients, increasing the perceived value of their products and services.
Almost every single piece of advertising, label, brochure, and website relies heavily on written content to create a connection with consumers. The job of the copywriter is to produce persuasive text (or copy) and, ultimately, maximize sales.
How to Sell Anything
Many companies struggling with “cold calls” and low conversion rates on their leads often ask the question: how can copywriting help us sell more?
The answer is simple: shifting the focus from your product to your client’s needs. For example, rather than focusing on the specific feature of the e-learning course you are promoting, copywriters will emphasize the positive impact on your client’s career.
While this concept might sound simple at first, realizing a complete set of marketing content adapting it to different channels requires a large dose of creativity and experience.
Email marketing, Facebook posts or LinkedIn posts require different tones of voice and word choices to convey the same core message. Expert copywriters can help you navigate through all these variables.
SEO = Bigger Pool of Clients
Search Engine Optimization is the art of fine-tuning your website in order to rank higher in Google or other search engines result pages. Copywriters integrate SEO-oriented text by including trending keywords and reader-friendly paragraphs on your website or company blog.
By ranking higher on Google your visibility will increase exponentially. On the other hand, if clients can’t find you, you won’t be able to sell them, no matter how good your product or service.
Can’t Read, Won’t Buy
While many e-store managers could think that the majority of their visitors speak at least a little English, this is not always the case. Data shows that English-speaking users only account for 25.9 percent of the total Internet population. Moreover, research by Common Sense Advisory found that over 70% of consumers would be more likely to purchase a product that was labelled in their native language and that in excess of 55% claimed this was more important than the price of the item.
Trusted Multilingual Copywriters
Your business is looking for smart ways to step up its digital marketing game? At Langpros we specialize in SEO-focused copywriting for websites and e-commerce in over 100 languages!