AZIMUTH GULF
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
Home Expo Dubai

Looking to the Future: The Power of Language at the World Exposition

Nardino Di Marco by Nardino Di Marco
January 1, 2022
in Expo Dubai, Middle East Markets, News
0
dubai-sunrise-expo
https://www.linkedin.com/company/azimuth-international

World Expo, or what was once known as the World’s Fair, brings together countries and people from around the world to foster international cooperation. London hosted the first World Exposition in 1851. The fair, which took place in the famous Crystal Palace, drew 6 million visitors to see the industrial innovations of 25 nations. After the International Expositions Bureau (BIE) took over the sanctioning of Expos in 1928, the purpose for these international exhibitions shifted. Countries no longer focused on demonstrating their industrial might, but rather used the Expo as a platform to discuss and cooperate on global issues.

The Unisphere, a stainless-steel globe, which is the symbol of the 1964 World's Fair

The shift from competition to collaboration also introduced the need for an increased understanding of different cultures, traditions, and languages. This necessity allowed the World Expo to become a place of cultural exchange and education for each nation, organization, and visitor involved. In order for cultures to be exchanged and for the expositions to be truly global, language had to serve as a gateway to understanding rather than a barrier. This meant that host cities had to make the extra effort to translate event information and attractions into various languages. At first, information would only be translated into lingua francas, also known as trade languages or common languages. Over time and with the spread of globalization, World Expositions began to provide translations for more and more languages. At the most recent World Expo, Expo 2015 Milan, teams of translators and interpreters transmitted information and attractions in over 100 languages. Today’s World Expositions are a perfect example of how to use language to transcend barriers and connect people. Language no longer limits Expo visitors, but instead serves as a key to further cultural enrichment and understanding.

World flags

BIE has now divided international expositions into three categories: the sixth month World Expo, the three-month Specialised Expo, and the three-month International Horticultural Expo. Expo 2017 Astana, the most recent Specialised Exposition, began on June 10, 2017. The theme for the event is Future Energy: Reducing C02 Emissions, Living Energy Efficient, and Energy for All. Hosted in Kazakhstan, it is the first international exposition in Central Asia. Over 100 nations participated and over 5 million visitors are expected to attend. The next international expo is the Horticultural Expo in Beijing, China. Expo 2019 Beijing’s theme is Live Green, Live Better. It aims to encourage the protection and respect of nature, as well as spread environmental friendliness. From April 29th to October 7th, 2019, the fair should attract over 16 million visitors and 100 country-participants.

Expo 2020 Dubai is set to be the next World Expo. Expo 2020 has already garnered a place in history as it will be the first exposition hosted in the Middle East. This unique geographical location will allow the international exposition to draw more people than ever to the event. In the six-month period, the event is expected to have more than 25 million visitors. The theme, Connecting Minds, Creating the Future, gives the United Arab Emirates and its guest nations the opportunity to foster a global mentality and improve collective development. The design plan includes three zones, one for each sub-theme of Opportunity, Mobility and Sustainability. These three zones will then converge at the Al Wasl central plaza. In Arabic, Al Wasl literally means “the connection.” Thus, the exposition aims to connect global opportunity, mobility and sustainability. One way this connection will be achieved is through language interpretation and translation. We will be assisting Expo 2020 with our interpretation services and translation services.

Related Posts

video image
Blog

Using your video content in other markets

April 21, 2022
Cryptocurrency Localization (aka translation) Strategy
Blog

Cryptocurrency Localization (aka translation) Strategy

April 15, 2022
colours
Blog

Localization strategies for your business

April 12, 2022
“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai
Blog

“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai

April 5, 2022
arabic lanterns
Blog

Arabic Language-Speaking Countries

March 31, 2022
How to keep your business safe from cyber-attacks
Blog

How to keep your business safe from cyber-attacks

March 29, 2022

POPULAR POSTS

  • Blockchain,translation,cryptocurrency,localization

    Blockchain Technology Lands in the Localization Business

    0 shares
    Share 0 Tweet 0
  • Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • Elon Musk Unveils Tesla Bot at Tesla’s AI Day Event

    0 shares
    Share 0 Tweet 0
  • ASR and MT: subtitling and transcription to a whole new level

    0 shares
    Share 0 Tweet 0
  • Arabic Language-Speaking Countries

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf Magazine

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
Menu
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
  • Translation Services
Menu
  • Translation Services

AZIMUTH BOARD

© 2022 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets

© 2021 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version