It is thought to be the largest economic-institutional mission of an Italian region in the Gulf, and it got underway on 26 June at the Conrad Hotel in Dubai. Apulia’s amount of successful enterprises and its thriving trade with foreign countries make it one of the most dynamic regions in Italy.
As it was a very big event, several bodies collaborated on its organization: the Government of Apulia, who received the technical assistance of Italian society Puglia Sviluppo, event management company Lattanzio Kibs and, lastly, Di Francia Advisors, a Dubai-based law firm.
From 8.30 to 11 a.m. there was a business breakfast titled “Business or pleasure: Puglia”. This event saw the participation of stakeholders and investors from the UAE as well as important names of Italian institutions such as Giampaolo Bruno, the director of the Italian Trade Agency, and Stellino Liborio, the Italian ambassador in the United Arab Emirates. Then, from 11 a.m. to 6 p.m. there were some b2b meetings between visiting Italian companies and UAE societies.
The event was intended to serve as a platform for attracting investments in Apulia and at the same time establishing business networks between Apulia and the UAE in respective sectors of economic and technological excellence. It is very likely that these objectives will be fulfilled, since Apulia’s exports to the UAE exceeded 44.5 million euros in 2017 – in particular in the sectors of mechanics, ICT, furniture, fashion, and agro-food.
Langpros’ Key Role at the Event
We were in charge of interpreting throughout the event. During the first session Matteo and Margherita offered simultaneous interpreting services Italian to English and English to Italian. We also provided all the necessary equipment, namely a booth and headsets for 80 attendees, as well as the assistance of one of our technicians throughout the session. During the second session, Norhan and Margherita provided consecutive interpreting services Italian to English and English to Italian to the companies who took part in b2b meetings.
We feel honoured to have allowed effective communication between Italian companies and institutional representatives and UAE stakeholders and to have contributed to fostering business cooperation between Apulia and the UAE.