AZIMUTH GULF
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf Magazine
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
Home Internationalization

How to Localize Your Website for the Chinese Market

Matteo Ippoliti by Matteo Ippoliti
May 13, 2021
in Internationalization, Translation Services
0
Chinese Website Localization
https://www.linkedin.com/company/azimuth-international

The Chinese market is probably the most attractive pool of potential customers for businesses willing to go international, and yet, penetrating its cultural and linguistic barrier is not always easy.

Here are a few tips to achieve success on the Chinese market and develop effective digital marketing strategies:

  • Choose the right language

As you may know, the Chinese language is a constellation of dialects, local varieties, traditional forms, official terms.

The first rule to keep in mind when localizing your website is to use the official standard language: Mandarin Chinese written in Simplified Chinese script, the most widespread language used across the country.

  • Avoid using Google translate

We know that the last time you traveled to China it seemed to work perfectly but… It’s your business we are talking about! The website is full of catastrophic machine translation fails, and we are sure you would not want your brand image to be associated with those.

When selecting the right language service provider, you should aim for professionalism and proven experience, as well as responsiveness and attention to detail.

  • Localization is more than translation

Many people think localization and translation are synonyms. Nothing further from the truth! The process of localizing a website comprises the adaptation of its content to the new market and culture, as well as the target language. This is especially true in the case of English–Chinese translation, where some western cultural items might not be as effective when transposed in Chinese, or in the worst scenarios, be perceived as inappropriate or offensive.

  • Set up the right social media

Linking your company’s Facebook or Twitter profile on your website will not bring you any luck in the competitive Chinese market. In fact, you should avoid inserting them into your translated page, and focus instead on native social media, such as Weibo and WeChat.

  • Select the right content

Translating every content in your company’s website is the ideal option, but sometimes it is not possible. Then how should you select the content to be translated?

In order to make the right choice, you should ask yourself which content can be helpful to the client, and which webpages can answer common questions.

Generally, these pages are always translated:

  • The homepage
  • The About us page
  • The FAQ page
  • Contact us
  • Key products/services

Langpros Chinese Localization Services

Langpros works with some among the best professional Chinese translators around, offering reliable, catchy, and culturally aware web content to help businesses thrive in the global market.

Many companies and satisfied clients already choose us for our professionalism, speedy delivery, and fair prices. Do not hesitate to tell us about your project at [email protected] or +971 4 3434 753, we will be happy to advise you on the best solution for your needs and you will receive a free quote!

Banner-chinese-languages

 

Tags: Localization

Related Posts

video image
Blog

Using your video content in other markets

April 21, 2022
Cryptocurrency Localization (aka translation) Strategy
Blog

Cryptocurrency Localization (aka translation) Strategy

April 15, 2022
colours
Blog

Localization strategies for your business

April 12, 2022
“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai
Blog

“Fostering International Cooperation against the Smuggling of Migrants” Meeting in Dubai

April 5, 2022
arabic lanterns
Blog

Arabic Language-Speaking Countries

March 31, 2022
stylo pen on a white background
Blog

The 7 best online proofreading tools

March 24, 2022

POPULAR POSTS

  • remote interpreting

    Hybrid Interpreting: the new way of translating in real-time?

    0 shares
    Share 0 Tweet 0
  • What to translate for a crypto localization strategy?

    0 shares
    Share 0 Tweet 0
  • Blockchain Technology Lands in the Localization Business

    0 shares
    Share 0 Tweet 0
  • Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • Middle East Digital Health Forum 2022

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf Magazine

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
Menu
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets
  • Translation Services
Menu
  • Translation Services

AZIMUTH BOARD

© 2022 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Digital Trasformation
  • Latest News
  • Internationalization
  • Middle East Markets

© 2021 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version