In 2018, the number of internet users passed the 4 billion mark. This counts for around 53% of the global population. English is still the most represented language online, but only 25% of internet users can understand it. Moreover, research shows that people surfing the internet spend most of their time visiting websites in their mother tongue. In this digital environment, website localization can be the key to expanding a business’ online presence and increase revenues.
Can’t Read, Won’t Buy
According to Common Sense Advisory, 72% of potential customers is more likely to buy a product if the information is available in their mother tongue.
Furthermore, the European Commission states that 90% of Europeans always choose to visit websites in their own language, and 42% of them refuses to buy products or services not advertised in their vernacular.
Hence, if your business is trying to attract global investors, or if you are looking to increase traffic to your website, content localization might be the best way to achieve these results, also in terms of cost-effectiveness: the expected return of investment for every $1 spent on website translation is $25!
Popular Languages on the Internet
- Chinese: It is the fastest growing language in the world, and at the moment, the second most widespread language among Internet users, with 19.8% Chinese native speakers. By translating your website in Chinese, you gain access to a pool of 1.35 billion potential clients;
- Russian: After English, it is the second content language on the Internet, with 6% of websites. Russian internet users are estimated to be more than 108 million people;
- Arabic: If your business is based in the UAE or the Gulf region, Arabic is a must. However, the global reach of this language is impressive: despite ranking only 17thin internet contents, it is the 4th most common language among internet users, with more than 219 million individuals.
Langpros Website Localization Services
At Langpros, we work only with the best professionals specialized in the field of Website translation and localization. To help make your business go global, do not hesitate to contact us.
We will make sure to provide you with a solution for your website tailored to your needs.