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Home Middle East Markets

Langpros at World Pasta Day 2018 in Dubai

Matteo Ippoliti by Matteo Ippoliti
July 23, 2021
in Internationalization, Middle East Markets
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https://www.linkedin.com/company/azimuth-international

On October 25th 2018 Dubai hosted the 20th edition of World Pasta Day, held by the International Pasta Organisation (IPO) and the Italian Association of Confectionery and Pasta Industries (AIDEPI), with the support of the Italian Trade Agency (ICE). The event took place at the Auditorium Dubai Knowledge Park and at the International Center for Culinary Arts (ICCA) in Dubai.

The International Pasta Organisation is a non-profit association dedicated to increase pasta consumption and awareness and to promote the common business interests of pasta industries at an international level. At the moment, IPO counts 26 members from 18 countries.

During the last five years, pasta consumption in Dubai increased by 33%. Thus, it’s no coincidence the organizers decided to hold the 20thanniversary edition in the UAE. The event aimed at “maximizing promotion of an extraordinary, good, healthy, nutritious, accessible, and sustainable food” and the worldwide knowledge of it, delving into scientific, economical, technological, cultural, and gastronomic aspects linked to pasta. Among the sponsors were well-known organizations such as Barilla, Dibella, Parmigiano Reggiano and many others.

 

The opening remarks of the day saw the participation of IPO President Paolo Barilla, AIDEPI President Riccardo Felicetti, the Italian Ambassador in UAE, H. E. Liborio Stellino, Gianpaolo Bruno from the Italian Trade Agency in Dubai and other local authorities.

During the day, speakers examined every aspect of pasta: from the opening conference focused on economics, to cooking shows at the ICCA with famous chefs Luca Marchini, Mohammad Orfali and Victoria Andrade, and even cultural aspects of pasta with a section called “Pasta Is Tasty and Brings People Together”.

 

Langpros’ key role at World Pasta Day 2018

We were chosen by the event organizers to perform simultaneous interpreting services.

The highly qualified interpreters we selected were asked to interpret conference speeches in real time from and into Italian, English, and Arabic.

Our professional interpreters were able to answer every need of the organizers and the audience during every conference and event of the day, interpreting through a various range of subjects related to pasta.

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