The translation industry is a very competitive sector, where freelancers and companies constantly invest resources in innovation, new technologies, and education.
In this ever-shifting landscape, being up-to-date and aware of the direction the industry is taking is the first step to guarantee competitiveness and offer the client the best solution for their language needs.
Here are some of the translation trends that will define the industry in 2020:
Artificial Intelligence
Nowadays, technologies such as Computer-Assisted Translation (CAT) tools and Machine Translation are a daily part of the work of every translator and linguist.
However, newer technologies such as AI are only now starting to eliminate menial tasks with low added value, such as checking the quality of a source text before translating.
Platforms such as Acrolinx will become more and more relevant by providing an automated content check, allowing translators and copywriters to focus their effort on providing creative, engaging, or consistent content for clients.
New Languages
While English dominates the translation market, new languages are starting to conquer a larger share.
This is especially true for Asian languages. Of course, Mandarin Chinese, with around 1 billion speakers, is knowing an ever-growing attention, especially from international businesses wanting to penetrate this enormous market.
However, countries such as India, Singapore, Thailand, and Indonesia are experiencing a growth in tourism, with a consequent increased need for translation services.
Voice Search
Voice Search will continue its rise in 2020, reaching 50% of internet queries. This is why many companies are investing in multilingual SEO strategies that take into account the peculiarities of this method, adapting their website to the more natural-sounding enquiries looked up by people using voice search.
Remote Simultaneous Interpreting
The rise of 5G technology is providing stable connections with large bandwidth, while being more energy efficient.
Thanks to this development in internet connection, Remote Simultaneous Interpreting has become a viable option for multilingual conferences and events, providing a seamless and cost-efficient simultaneous translation to the audience.
Focus on Specialized Translation
Clients are looking for language service providers and freelancers that can offer proven experience in their field of specialization.
Legal translation will continue to play a crucial role in the industry. Providing quality legal translation implies a deep understanding of international legislations and legalization processes, which vary from country to country.
Thanks to CAT tools and new technologies, Technical translation is becoming one of the specializations where language service providers can deliver the most accuracy and consistency at a reduced rate, while preserving the quality of the final text.
Marketing translation is the field of specialization which requires the most creativity. In fact, most linguists operating in the field call themselves “transcreators”. Marketing translation is also very important for international companies planning consistent digital marketing strategies and looking for engaging content on their websites and social media.
Langpros Language Services in Dubai
Langpros is a Dubai-based translation agency operating in the UAE, the GCC, and beyond. Hundreds of high-profile clients already chose our language services, which assure fast delivery and accuracy at a fair rate.
We employ some of the best linguists on the market and specialize in every industry, implementing new technologies to enhance the quality of our service.
