UAE
SAUDI ARABIA
No Result
View All Result
AZIMUTH GULF
  • Latest News
  • Middle East Markets
    • Middle East Economy
    • Middle East Investment Opportunities
  • Business
    • Energy & Industry
    • Finance & Investment
    • Local Business News
    • Real Estate & Construction
    • Saudi Arabia Business News
    • Startups & Innovation
    • Tourism & Hospitality
  • Digital Trasformation
    • Artificial Intelligence
    • Blockchain Technology
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • E-Commerce
    • Internet of Things (IoT)
  • Internationalization
    • Cross-Cultural Business Practices
    • Foreign Market Entry Strategies
    • Global Market Trends
    • International Marketing
    • International Trade Laws & Regulations
    • Middle East Real Estate
    • Supply Chain Management
  • Business Interpreting
    • Simultaneous Interpreting
    • Consecutive Interpreting
    • Interpreting Equipment
  • Language Services
    • Interpretation Services
    • Language Learning
Azimuth Gulf News
  • Latest News
  • Middle East Markets
    • Middle East Economy
    • Middle East Investment Opportunities
  • Business
    • Energy & Industry
    • Finance & Investment
    • Local Business News
    • Real Estate & Construction
    • Saudi Arabia Business News
    • Startups & Innovation
    • Tourism & Hospitality
  • Digital Trasformation
    • Artificial Intelligence
    • Blockchain Technology
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • E-Commerce
    • Internet of Things (IoT)
  • Internationalization
    • Cross-Cultural Business Practices
    • Foreign Market Entry Strategies
    • Global Market Trends
    • International Marketing
    • International Trade Laws & Regulations
    • Middle East Real Estate
    • Supply Chain Management
  • Business Interpreting
    • Simultaneous Interpreting
    • Consecutive Interpreting
    • Interpreting Equipment
  • Language Services
    • Interpretation Services
    • Language Learning
No Result
View All Result
Azimuth Gulf News
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
ADVERTISEMENT
Home Internationalization

The Guide to Brand Name Translation

Matteo Ippoliti by Matteo Ippoliti
July 23, 2021
in Digital Trasformation, Internationalization
0
Translating brand names
https://www.linkedin.com/company/azimuth-international

You’ve probably chosen your brand name wisely and carefully enough for it to convey your corporate identity, appeal to your target audience and be easily identified in the market. So, at the same time, when thinking about opening-up to foreign markets, it’s useful to choose just as wisely how one wants to appear and be identified.

To Translate or not to Translate? This is the Question

Firstly, when translating between similar languages, there are a few things to consider. For example, maintaining the original name in the new target market could be a good move because the audience may see it as something new and intriguing, exotic, interesting and, therefore, it may create value. On the other hand, if the words exist in the target language and have a different meaning from the intended one, it may trigger ambiguity and misunderstanding. It’s important, therefore, to have extended knowledge of both the source culture and the target culture.

Different Writing Systems

There are a few strategies one can adopt if the source language and the target language don’t share the same writing system – like Chinese and French, or Arabic and English: in some cases, linguists may keep the brand name in the source language and position a transliteration in brackets right after it, to provide the user with a reading guide. In other scenarios, translators may want to provide a literal translation and position it right after the official name -in this case, however, we may run the same risk listed above: if the translated version happens to be connected to taboo topics, it’ll cause serious damage to the image of the company in that specific market. Once again, it’s important to research facts about the target language and culture.

Adapting your Brand to the Audience

marketing translation

This final case would involve what experts call transcreation. Taking translation a step forward, some companies may decide they want to recreate their brand identity to appeal to the target market and make the audience identify more closely with the brand. This case involves deep diving in the target culture to translate the corporate values in a localized and contingent manner to avoid ambiguity and misunderstanding. This way not only your brand will be welcome in the foreign market, but it’ll seem local among other ones.

Langpros employs some of the best transcreators and multiligual copywriters. We take pride in helping companies go global while preserving their brand identity. 

Related Posts

google turns 25
Artificial Intelligence

Google Turns 25: A Quarter-Century of Digital Revolution

September 27, 2023
How Google My Business and AI Can Help Businesses in Saudi Arabia
Artificial Intelligence

How Google My Business and AI Can Help Businesses in Saudi Arabia

September 1, 2023
Dubai Economic Agenda D3, International Operations Manager Meeting Saudi Business Partner in Traditional Kandura. They're Standing in Modern Office, Using Laptop Computer. Successful Saudi, Emirati, Arab Businessman Concept
Middle East Markets

Dubai Economic Agenda D33: A Vision for Transformation

August 8, 2023
Saudi Arabia Vision 2030
Global Market Trends

Saudi Arabia Launches New Tourism Campaign

July 25, 2023
United Arab Emirates to build world's first carbon-neutral city
Cross-Cultural Business Practices

The UAE Announces Plans to Build the World’s First Carbon-Neutral City

July 25, 2023
ai generative -UAE - Saudi Arabia
Artificial Intelligence

Generative AI: The Digital Game-Changer in Business Across the UAE and Saudi Arabia

July 25, 2023

POPULAR POSTS

  • Saudi Arabia Vision 2030

    Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • Why We Should Protect Endangered Languages

    0 shares
    Share 0 Tweet 0
  • Most Spoken Languages in the UAE (2023)

    0 shares
    Share 0 Tweet 0
  • 6 Hybrid Languages You Might Not Know

    0 shares
    Share 0 Tweet 0
  • Ronaldo’s impact on the development of football in Saudi Arabia

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf News

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

AZIMUTH BOARD

© 2023 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Latest News
  • Middle East Markets
    • Middle East Economy
    • Middle East Investment Opportunities
  • Business
    • Energy & Industry
    • Finance & Investment
    • Local Business News
    • Real Estate & Construction
    • Saudi Arabia Business News
    • Startups & Innovation
    • Tourism & Hospitality
  • Digital Trasformation
    • Artificial Intelligence
    • Blockchain Technology
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • E-Commerce
    • Internet of Things (IoT)
  • Internationalization
    • Cross-Cultural Business Practices
    • Foreign Market Entry Strategies
    • Global Market Trends
    • International Marketing
    • International Trade Laws & Regulations
    • Middle East Real Estate
    • Supply Chain Management
  • Business Interpreting
    • Simultaneous Interpreting
    • Consecutive Interpreting
    • Interpreting Equipment
  • Language Services
    • Interpretation Services
    • Language Learning

© 2023 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show (non-) personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}