UAE
SAUDI ARABIA
QATAR
No Result
View All Result
AZIMUTH GULF
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
Azimuth Gulf News
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf News
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
ADVERTISEMENT
Home Internationalization

Language and Culture Shape the Way We Think

Nardino Di Marco by Nardino Di Marco
July 23, 2021
in Internationalization
0
Language and Culture Shape the Way We Think
https://www.linkedin.com/company/azimuth-international

According to the Merriam-Webster dictionary, culture is defined as “the customary beliefs, social forms, and material traits of a racial, religious, or social group”. In our everyday life we constantly experience interactions with cultural items, be it fashion, food, music, or more profound ideals and beliefs. Being one of the most international cities of the world, Dubai is the perfect place to experience cultural diversity. But what determines culture? Studies show that culture is mostly determined by language.

Languages Shape Our Thoughts

Have you ever wondered why translation is so difficult? It is because finding the exact correspondence of words between languages is, in most cases, impossible. This is due to the interconnection between language and culture. The words we assign to objects, emotions, events are not mere labels, but they modify the way we perceive reality according to the language. As an example, translating the word “blue” from English into Italian implies a choice: while the color blue in English might vary from navy to light blue, the two nuances are clearly distinct in Italian: the first being “blu”, the second “azzurro”. In this case, only context can determine the right translation.

In extreme cases, a different language might completely upset our most basic notions and conceptions. Cognitive scientist Lera Boroditsky illustrates this phenomenon with the example of an Aboriginal community in Australia using cardinal directions instead of “left” and “right”, also living with a completely different notion of quantities.

The Role of Translators

Since languages determine how we shape reality, preserving language diversity is the best way to develop intercultural dialogue and share different perspectives. In this scenario, translators have the important role of being the link between different views of the world. Their work consists in understanding the culture of the original text and convey the message, not the words, in the translation.

Langpros’ network of translator is formed of trained professionals who know every aspect of translation’s cultural implications. If your company is expanding on a new market, or you’ d like to create engaging web contents for a multilingual audience.

Related Posts

cristiano ronaldo
Internationalization

Ronaldo’s impact on the development of football in Saudi Arabia

January 28, 2023
saudi arabia
Internationalization

Vision 2030: Overview and Goals for Saudi Arabia’s Economic and Social Development

January 18, 2023
Jeddah landscape
Internationalization

Islamic Arts Biennale of Jeddah 2023

December 20, 2022
How To Translate a Business Website?
Business Interpreting

How To Translate a Business Website?

November 25, 2022
interpreter services - conference UAE
Business Interpreting

Why traditional interpreting services are coming back as a trend

November 11, 2022
Meta Business Suite - platform
Digital Trasformation

Meta Business Suite: boost your business for free

November 11, 2022

POPULAR POSTS

  • protection of endangered languages

    Why We Should Protect Endangered Languages

    0 shares
    Share 0 Tweet 0
  • Islamic Arts Biennale of Jeddah 2023

    0 shares
    Share 0 Tweet 0
  • Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • E-Residency: Dubai VS Estonia

    0 shares
    Share 0 Tweet 0
  • Ronaldo’s impact on the development of football in Saudi Arabia

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf News

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
Menu
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets

AZIMUTH BOARD

© 2022 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets

© 2022 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Go to mobile version