COVID-19 brought the world to a general lockdown, putting a halt to the activities of malls and high-street shops and reinforcing the ever-growing trend of online shopping.
In this scenario, more and more businesses are investing in high-quality localization services for their e-commerce to broaden their pool of potential clients and turning the challenges posed by social distancing into opportunities.
Coronavirus is Transforming E-commerce
According to Forbes, the lockdown lead to an explosion of online orders globally.
In the US, retailers are experiencing a 68% year-over-year growth in revenue. Orders in the US and Canada are more than doubled, with a 146% growth in all online retail orders.
While lockdowns are being eased in many countries and, hopefully, stay at home orders will eventually be lifted, consumers are developing new shopping habits that are bound to modify the landscape of commerce for the coming years.
This is why many companies are investing in localization of their e-commerce to gain access to international clients speaking (and shopping in) a different language.
Localization Maximizes Sales
E-commerce localization consists in taking care of every aspect of your website to offer the best customer experience to new markets. This process is not limited to language: certain cultures might require an adaptation of content, images, or layouts, and highlighted products might change from country to country.
For example, Amazon is known for adapting their homepage according to the country: while Amazon Japan usually focuses more on electronics and videogames, Amazon India highlights mobile phones.
You should also keep in mind the distinguishing cultural aspects of your target audience and adapt your content accordingly: for example, women in the Arab world will be represented with different clothes. In general, localization aims at creating the most pleasing experience for your new potential clients, making your website resonate with their background and society.
Localization can also include adaptation to different modes of shopping: PYMNTS’s Remote Payment Study shows that 72% of consumers are using mobile devices to shop online, and a mobile-friendly website can help you stay ahead of the competition.
Make Life Easy for Your Customers
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Integrate your physical and digital store
Online and off-line consistency (even across cultures) and seamless integration are a key point for successful e-commerce activities;
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Translate your product description
Would you buy a product that is described in a language you don’t understand, or clearly translated by a machine? Make sure to localize your product description to reach a global audience;
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Issue target-specific marketing campaigns
Through localization, you can adapt your marketing content for different languages and cultures while maintaining a consistent brand image;
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Localize and adapt your website for desktop and mobile users
Potential clients who are able to explore your website with ease in their language and from any device are more likely to buy your products and services.
Go Global with Langpros
Resilient managers and teams all over the world are finding new ways to operate in the post-COVID world.
We are ready to assist businesses and organizations by offering localization services tailored to your specific needs.
Throughout the localization process, you will be able to constantly liaise with our language experts to get completely personalized services, enabling the growth of your business.
