UAE
SAUDI ARABIA
QATAR
No Result
View All Result
AZIMUTH GULF
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
Azimuth Gulf News
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
No Result
View All Result
Azimuth Gulf News
No Result
View All Result
Azimuth Digital Azimuth Digital Azimuth Digital
ADVERTISEMENT
Home Digital Trasformation

The Rise of E-commerce: Why Localization Leads You To Success

Nardino Di Marco by Nardino Di Marco
July 23, 2021
in Digital Trasformation, Internationalization
0
The rise of e-commerce
https://www.linkedin.com/company/azimuth-international

COVID-19 brought the world to a general lockdown, putting a halt to the activities of malls and high-street shops and reinforcing the ever-growing trend of online shopping.

In this scenario, more and more businesses are investing in high-quality localization services for their e-commerce to broaden their pool of potential clients and turning the challenges posed by social distancing into opportunities.

Coronavirus is Transforming E-commerce

According to Forbes, the lockdown lead to an explosion of online orders globally.

In the US, retailers are experiencing a 68% year-over-year growth in revenue. Orders in the US and Canada are more than doubled, with a 146% growth in all online retail orders.

While lockdowns are being eased in many countries and, hopefully, stay at home orders will eventually be lifted, consumers are developing new shopping habits that are bound to modify the landscape of commerce for the coming years.

This is why many companies are investing in localization of their e-commerce to gain access to international clients speaking (and shopping in) a different language.

Localization Maximizes Sales

E-commerce localization consists in taking care of every aspect of your website to offer the best customer experience to new markets. This process is not limited to language: certain cultures might require an adaptation of content, images, or layouts, and highlighted products might change from country to country.

For example, Amazon is known for adapting their homepage according to the country: while Amazon Japan usually focuses more on electronics and videogames, Amazon India highlights mobile phones.

You should also keep in mind the distinguishing cultural aspects of your target audience and adapt your content accordingly: for example, women in the Arab world will be represented with different clothes. In general, localization aims at creating the most pleasing experience for your new potential clients, making your website resonate with their background and society.

Localization can also include adaptation to different modes of shopping: PYMNTS’s Remote Payment Study shows that 72% of consumers are using mobile devices to shop online, and a mobile-friendly website can help you stay ahead of the competition.

E-commerce and COVID-19

Make Life Easy for Your Customers

  • Integrate your physical and digital store

Online and off-line consistency (even across cultures) and seamless integration are a key point for successful e-commerce activities;

  • Translate your product description

Would you buy a product that is described in a language you don’t understand, or clearly translated by a machine? Make sure to localize your product description to reach a global audience;

  • Issue target-specific marketing campaigns

Through localization, you can adapt your marketing content for different languages and cultures while maintaining a consistent brand image;

  • Localize and adapt your website for desktop and mobile users

Potential clients who are able to explore your website with ease in their language and from any device are more likely to buy your products and services.


Go Global with Langpros

Resilient managers and teams all over the world are finding new ways to operate in the post-COVID world.

We are ready to assist businesses and organizations by offering localization services tailored to your specific needs.

Throughout the localization process, you will be able to constantly liaise with our language experts to get completely personalized services, enabling the growth of your business.

 

 

Tags: Localization

Related Posts

ai
Digital Trasformation

AI Chatbots: How They Are Reshaping the Search Engine Landscape

May 26, 2023
Growing Economy -people in office
Internationalization

The Impact of a Growing Economy on Businesses

May 24, 2023
real estate dubai, view from sky
Internationalization

UAE Real Estate: Market Dynamics and Future Growth Drivers

May 19, 2023
google bard
Internationalization

How Google and Bard Will Affect the Way We Search

May 12, 2023
blockchain tourism uae
Digital Trasformation

How blockchain is revolutionizing the tourism industry in the UAE

April 4, 2023
AI - Chat gpt4
Digital Trasformation

ChatGPT in the Gulf Countries: A Look into the Market and  Upcoming ChatGPT4 Features

March 17, 2023

POPULAR POSTS

  • Saudi Arabia Vision 2030

    Saudi Arabia Vision 2030

    0 shares
    Share 0 Tweet 0
  • The Impact of a Growing Economy on Businesses

    0 shares
    Share 0 Tweet 0
  • Why We Should Protect Endangered Languages

    0 shares
    Share 0 Tweet 0
  • E-Residency: Dubai VS Estonia

    0 shares
    Share 0 Tweet 0
  • Langpros at the Time Magazine Interview with Russian Magnate Petr Khodykin

    0 shares
    Share 0 Tweet 0
Azimuth Digital Azimuth Digital Azimuth Digital
Azimuth Gulf News

Keeps you up to date on the latest trends in the UAE and the Gulf market. Find out what your target customers need, search for new business opportunities, and learn how to reach new potential clients with compelling marketing techniques.
Find out how to move the right steps to expand your company overseas with the most successful digital transformation procedures and effective localization strategies.

  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets

AZIMUTH BOARD

© 2022 Azimuth International  | Built with by Azimuth Digital | Privacy Policy   Cookie Policy

No Result
View All Result
  • Latest News
  • Digital Trasformation
  • Internationalization
  • Middle East Markets

© 2022 AZIMUTH INTERNATIONAL - Azimuth Digital Azimuth Digital.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show (non-) personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}