Online visibility for brands operating in any line of business is becoming more and more important. The Coronavirus Pandemic exacerbated the competition, as most operations are now conducted from remote. This is the perfect time to redefine your digital marketing strategy in a SEO-oriented frame.
Search Engine Optimization (SEO) or keyword optimization, consists in choosing the right content and pages for your website in order to rank higher than the competition on the search engine result pages. The higher your website ranks, the more visitors you receive, with an increased chance of converting them into customers.
Today’s SEO Landscape
The days where successful SEO consisted in stuffing copy with as many keywords as possible and as many times as possible are long gone. Nowadays search engines (namely Google) prioritize content that is:
- Relevant for the user;
- Optimized for mobile and voice search;
- Region-specific.
Effective content is also developed based on the creation of personas representing potential clients and investors, and carefully selecting the solutions that will give you a competitive edge when addressing those specific demographics.
Multilingual Website Implementation
Good website content is based on tailor-made analysis of the target market, taking into consideration cultural differences and adapting your offer to the expectations of potential clients. This is why companies willing to invest in multilingual websites should not merely resort to translation. Localization, as opposed to translation, considers both the linguistic aspect and the cultural features of the target market. In fact, the SEO strategy for each language should be redesigned and adapted according to the specific parameters of the new market.
In order to maximize your investment, you will need to choose your battles:
- Focus on the markets with the highest potential;
- Differentiate strategies: While keyword localization may suffice in some markets, others might need a full do-over of visual content.
- Choose local copywriters and language service providers, who usually have a better understanding of the target market’s needs;
- Do not limit yourself to Google optimization: in important markets such as Russia and China, country-specific search engines are very popular.
The Competitive Edge
Standing out from the crowd in this era of content saturation requires targeted investments that can improve the user experience while giving you access to a larger pool of potential buyers.
At Langpros, we specialize in SEO-focused website content writing for company websites and e-commerce. you can choose any language, and we will make sure to select the most suited professional among our network of 5000+ qualified linguists.
If you already have a well-developed digital marketing strategy and you are looking to expand into new markets, our localization services will enable your growth by adapting your message to the target audience, without losing your brand identity.
Were you aware of the importance of SEO in Google rankings?