Have you ever heard of the metaverse and how it can be applied to the world of digital tourism, representing the new frontier of travel from home? Well, today we are going to talk about crypto tourism and why you should improve your localization strategy to reach a wider audience.
After all, how could access travel if they do not understand the language use? So, ahead of the summer vacations, let’s see how crypto tourism works.
Crypto tourism: what is it?
Since the emergence of Bitcoin and other cryptocurrencies, many have been skeptical about the uses of these electronic alternative means of payment. However, over the years user awareness has increased exponentially, to the point that crypto is now regulated in several countries as a legal tender.
As for crypto tourism, this originated as the possibility of paying for one’s travel via cryptocurrency, gaining special benefits such as cashback, discounts and access to exclusive areas. There are now plenty of travel companies including Travala, CheapAir and Air Baltic that accept payments in crypto.
One of the main mediums for these kinds of payments is Coinbase, a centralized platform that, in addition to providing trading in digital assets, functions as a gateway for crypto payments. Not surprisingly, it is also integrated into platforms such as Shopify and WooCommerce.
Metaverse & tourism: how do they connect?
With the rise of the metaverse, crypto tourism has reached a whole new level. Now, in addition to being able to pay for one’s trips in cryptocurrencies, it is possible to take trips through parallel worlds, worlds that already exist, and worlds belonging to the past via a VR and an avatar.
You connect to the desired metaverse, put on your VR, and can explore places you have never seen with your avatar, just from your device. As a result, actual packages, also sold in the form of NFTs, have sprung up allowing users to travel from home.
Such things, at times like COVID-19, during which we talked about hybrid interpreting, are certainly very useful solutions.
Localization: why is it important for crypto tourism?
Starting a crypto tourism business by allowing users to pay in crypto for a trip or, alternatively, travel in 3D mode from home, requires an effective localization strategy. In fact, the user would not be able to interact if he/she does not fully understand the language being used.
Moreover, he may not trust paying in crypto, since these tools have not yet reached mass-adoption. In these cases, doing localization for your site, carefully analyzing the markets of each country and applying the right rules, can represent a breakthrough point for your business.
Given the importance of localization for business, the blockchain and crypto tourism world also needs the right strategies. Paying for a trip in crypto can be very complicated for the average user, especially if the target language is not the one they use every day.
Obviously, this is still a developing field we are talking about, but being among the first ones could make you stand out from the crowd by reaching a new, undiscovered audience.
Here is an example video to understand what the metaverse looks like and how you can “travel” through it.