Analyzing what your competitors are using as keywords is a key aspect of your SEO. This allows you to understand if the keyword you want to position for is suitable for your site and the type of traffic you have.
Choosing a keyword that is too competitive, in fact, may lead to ending up in the last positions on Google, as our website is not yet authoritative enough.
How do you analyze keywords? What are the best tools for your keyword analysis?
Best tool for keyword analysis
In order to analyze the keywords to use for your blog post, it is good to use the best tools out there. Thanks to them, you can see the search volumes, the competition and how difficult it is to rank for a given word.
In addition, you can see the cost per click (CPC), which is the average expenditure per click when you launch a paid advertising campaign.
Semrush
Semrush is one of the best SEO tools out there. It allows you to perform a very accurate keyword research and compare your domain with that of your competitors. You can also get information regarding the quality of your traffic and perform a full backlink audit.
This shows both how many backlinks you have and how many domains they are from. You can even get alerts on toxic backlinks so that you can remove them in time before you ruin your site.
As if that wasn’t enough, there is also a feature to receive new keyword ideas for your site. Finally, there are a whole host of analysis tools for creating eye-catching copy for your ads with information on:
- Domains paying for the traffic
- Common keywords which fit with your website
- Keywords targeted
- Traffic generated
- Cost of the traffic
Seozoom
Seozoom allows to monitor millions of keywords on Google, study the competitors, define strategies to improve content and get technical tips to fix any problems that is blocking your online business.
In addition, with Seozoom you have access to a real-time support system. There is an online community for dialogue, free webinars and training, news and trends on everything related to SEO and online Marketing.
Main features are:
- Keyword analysis
- Position monitoring
- Content overview for each project
- Keyword research tools
- Editorial Plan
- Real-time editorial assistant
- Time Machine
- SEO Spider
- Competitor analysis
- Backlink’s monitoring
Google Adwords: Keyword research for free
If you just need a tool which allows you to monitor your keyword and to plan a keyword strategy for your website, you can use Google Adwords.
Normally, this platform is used to run an advertisement campaign on Google. However, you can just use the keyword planner tool to analyze competitors’ use of keywords and to get an idea of the amount of traffic that a word can bring to your website.
You can also check the CPC and how much the traffic has increased in the last 3 months or 1 year.
Conclusions
Having a website without the right keyword analysis tools wouldn’t make much sense if you want to rank among the Google search engine index.
These, combined with a localization strategy will help you get the most out of your online business!